The Cooling Jelly Lip and Cheek Tint That Took TikTok by Storm Is Finally Back in Stock


If you haven’t heard yet, Milk’s new Cooling Water Jelly Tint Lip and Cheek Stain has become a sensation on social media—and I can confirm that it lives up to the hype.

After seeing influencers praise its texture and colors, I was eager to try it myself. But I had to act fast; the Water Jelly Tint sold out twice—first within 24 hours of its February 6 launch, then again two weeks later. The good news? It’s back in stock at Sephora and Milk Makeup’s website. TikTok users rejoiced at the restock, sharing the news and excitement with their followers.

Beauty influencer Mikayla Nogueira, with 15.5 million followers on TikTok, hailed the stain as one of the coolest beauty launches in a long time. «Finally, we get something unique and cool and different,» she exclaimed, likening the application to «putting a little ice cube on the face.» Her review alone garnered 7.2 million views, further fueling the product’s popularity.

Milk Makeup Cooling Water Jelly Tint Lip and Cheek Stain

Cooling Water Jelly Tint Lip + Cheek Blush Stain Splash Berry Plum


Why It’s Cool

The Milk Cooling Water Jelly Tint Lip and Cheek Stain sticks, available in four shades—Burst (poppy pink), Chill (red), Spritz (coral), and Splash (berry)—certainly live up to their name. I was thoroughly impressed by both the texture and the color payoff. The formula feels genuinely cooling and hydrating, boasting a unique, jelly-like, bouncy texture infused with ingredients like seawater and aloe. Unlike some traditional blushes, they don’t leave a dry, cakey, or flaky residue behind, making application a breeze.

Choosing the right shade depends on your skin tone and desired look. Personally, I find Burst and Spritz perfect for spring and summer, while Chill and Splash are ideal for fall and winter. Whatever the season, these stains are sure to add a touch of vibrancy and freshness to your makeup routine.

Cooling Water Jelly Tint Lip + Cheek Blush Stain Chill Red


What to Know

A little bit goes a long way when it comes to this tint, and since it’s a stain, you have to be intentional about the way you apply it. “One touch, and you’re being stained,” beauty influencer Rudi Berry warned her followers on TikTok. “Once you put it down on the face, it’s down,” she added. When I first tried it as a blush, I applied it directly to my face and quickly learned that I’d be better off using a brush and dabbing it directly on the stick before swiping it across my cheekbones. When it comes to lips, however, the best application method is to apply it directly to your lips like you would with lipstick.

Milk’s Jelly Lip And Cheek Tint

Byrdie / Alexis Benveniste

My Review

I found Milk’s Cooling Water Jelly Tint Lip and Cheek Stain to be incredibly versatile. They elevate any makeup look effortlessly and are equally perfect for adding a pop of color to a casual everyday look or enhancing a bare face. What impressed me most was their long-lasting formula; the color stayed put on both my lips and cheeks—even surviving a sweaty cycling class. I also used the stain as a blush, and to my surprise, the color was still vibrant by the end of the night after dinner with a friend. These stains are definitely a game-changer for me!

Try it for yourself if you haven’t already—it may just sell out again.

Cooling Water Jelly Tint Lip + Cheek Blush Stain Spritz Coral Orange






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